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You can experience the Mercedes-Benz Vans immersive roadshow

By Mersey Maritime

Liverpool agency Meet & Potato are inviting people to Liverpool’s North Docks on Thursday, May 30, to experience the Mercedes-Benz Vans ‘ Keeping Businesses Moving’ immersive roadshow.

The trailer will be sited at Make at 34 Regent Street in the city’s north docks before it is unveiled to the general public.

You can join the teams who have developed the concept and to see the immersive experiences in action. You will be able to step in to the future world of Mercedes Benz Vans by using Magic Leap, the brightest innovators in mixed reality headsets.

This will be one of the few locations in Europe where you will be able to get unfettered access. You will be transported into a 360 Virtual Reality world using motion controlled platforms and the Samsung Odyssey+.

You will then be able to use Augmented Reality to explore Mercedes-Benz Vans work of electrifying and connecting vehicles. All brought together using game development platform Unity and the augmented reality platform Vuforia.

The technical and creative teams from Draw & Code will also be on hand to discuss and explore the work they’ve produced, which has helped bring these experiences to life.

RSVP your attendance to and confirm your preferred time. The time slots available are 2pm, 3pm and 4pm. Transportation can be provided on the day if you let them know in advance.

Mersey Maritime
About Mersey Maritime
Mersey Maritime is the representative body for the Maritime Sector and related industry sectors operating across the Liverpool City Region. We work with businesses of all sizes and in all locations to develop strong, market-responsive supply chains and promote Liverpool’s maritime industry as a world class Centre of Excellence.


Mersey Maritime is one of Europe’s most successful maritime cluster organisations, representing the interests of over 1700 Maritime, Logistics and Energy businesses on Merseyside and beyond.

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You can experience the Mercedes-Benz Vans immersive roadshow